{"id":10066,"date":"2020-09-02T12:14:00","date_gmt":"2020-09-02T10:14:00","guid":{"rendered":"https:\/\/fondazionefiladev.ive.ai\/?p=10066"},"modified":"2021-06-16T12:18:18","modified_gmt":"2021-06-16T10:18:18","slug":"meet-the-designer-pierluigi-rolando-3","status":"publish","type":"post","link":"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/","title":{"rendered":"Meet the designer: Pierluigi Rolando – 3"},"content":{"rendered":"\n
\n

During the Seventies designer Pierluigi Rolando didn\u2019t only reimagine tennis players\u2019 looks, but also another great revolution by FILA: sponsorships.<\/p>\n

It was the beginning of an era in which you didn\u2019t only have to empower your brand, but you also had to communicate with proper champions.<\/p>\n

Thus Nicola Pietrangeli \u2013 one of the most famous Italian champions at those times \u2013 was hired. Pietrangeli had great style and a powerful backhand, but he couldn\u2019t control Enrico Frachey\u2019s business vibrancy, that was chasing rising star Adriano Panatta. When he got to know that so-called \u2018Ascenzietto\u2019 was about to sign for Sergio Tacchini, Frachey organized a last minute, unprecedented commercial operation (Rolando called it a \u2018blitz\u2019), that led FILA to hire the tennis player thirty minutes before he could accept Tacchini\u2019s offer. Pietrangeli wasn\u2019t very happy about it, but he couldn\u2019t stop the revolution: the sponsorship estabilished Panatta as real idol, the guy next door in whom lots and lots of kids playing tennis in the street could identidy with.<\/p>\n

In the same period the Roman champion is testimonial of another achievement: the epic piece on the pages of L\u2019Uomo Vogue. With a thoughtful close-up, Panatta brings tennis culture on the the Bible of glamour, getting the attention of fashion lovers. \u2018I\u2019ve always thought that no other beginning could be brighter for the launch of a sporty line\u2019 Rolando declares.<\/p>\n

We had a self-confident, brave helmsman [Frachey, ed.], a forward-looking, careful company, innovative advertisings and a collection that, even if related to the realm of \u2018sweating people\u2019, was able to introduce a new fashion style<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

During the Seventies designer Pierluigi Rolando didn\u2019t only reimagine tennis players\u2019 looks, but also another great revolution by FILA: sponsorships. It was the beginning of an era in which you didn\u2019t only have to empower your brand, but you also had to communicate with proper champions. Thus Nicola Pietrangeli \u2013 one of the most famous […]<\/p>\n","protected":false},"author":1,"featured_media":10065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[356,275,220,201,203,204,216,293,294,213,228,331],"class_list":["post-10066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-adriano-panatta-2","tag-archive-2","tag-biella-2","tag-blog-2","tag-fashion-2","tag-fila-2","tag-fondazione-fila-museum-2","tag-meet-the-designer-2","tag-pierluigi-rolando-2","tag-sport-2","tag-tennis-2","tag-white-line-2"],"yoast_head":"\nFondazione FILA Museum - Meet the designer: Pierluigi Rolando - 3<\/title>\n<meta name=\"description\" content=\"During the Seventies designer Pierluigi Rolando didn\u2019t only reimagine tennis players\u2019 looks, but also another great revolution by FILA: sponsorships\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fondazione FILA Museum - Meet the designer: Pierluigi Rolando - 3\" \/>\n<meta property=\"og:description\" content=\"During the Seventies designer Pierluigi Rolando didn\u2019t only reimagine tennis players\u2019 looks, but also another great revolution by FILA: sponsorships\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione FILA Museum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fondazionefila\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-02T10:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-16T10:18:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2021\/06\/02SET2020-BLOG-ROLANDO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"549\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fondazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fondazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/\"},\"author\":{\"name\":\"Fondazione\",\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/#\/schema\/person\/6552021df19f5f9b7f772a6ce3d5c9f5\"},\"headline\":\"Meet the designer: Pierluigi Rolando – 3\",\"datePublished\":\"2020-09-02T10:14:00+00:00\",\"dateModified\":\"2021-06-16T10:18:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/\"},\"wordCount\":276,\"publisher\":{\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/#organization\"},\"keywords\":[\"Adriano Panatta\",\"Archive\",\"Biella\",\"Blog\",\"Fashion\",\"FILA\",\"Fondazione FILA Museum\",\"Meet the Designer\",\"Pierluigi Rolando\",\"Sport\",\"Tennis\",\"White Line\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/\",\"url\":\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/\",\"name\":\"Fondazione FILA Museum - Meet the designer: Pierluigi Rolando - 3\",\"isPartOf\":{\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/#website\"},\"datePublished\":\"2020-09-02T10:14:00+00:00\",\"dateModified\":\"2021-06-16T10:18:18+00:00\",\"description\":\"During the Seventies designer Pierluigi Rolando didn\u2019t only reimagine tennis players\u2019 looks, but also another great revolution by FILA: sponsorships\",\"breadcrumb\":{\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fondazionefiladev.ive.ai\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meet the designer: Pierluigi Rolando – 3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/#website\",\"url\":\"https:\/\/fondazionefiladev.ive.ai\/en\/\",\"name\":\"Fondazione FILA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fondazionefiladev.ive.ai\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/#organization\",\"name\":\"Fondazione FILA\",\"url\":\"https:\/\/fondazionefiladev.ive.ai\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2021\/01\/fondazione-fila-museum-blue.png\",\"contentUrl\":\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2021\/01\/fondazione-fila-museum-blue.png\",\"width\":400,\"height\":100,\"caption\":\"Fondazione FILA\"},\"image\":{\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/fondazionefila\/\",\"https:\/\/www.instagram.com\/fondazione_fila_museum\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/#\/schema\/person\/6552021df19f5f9b7f772a6ce3d5c9f5\",\"name\":\"Fondazione\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7824807703273669e4e33a09678f2564?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7824807703273669e4e33a09678f2564?s=96&d=mm&r=g\",\"caption\":\"Fondazione\"},\"description\":\"Born in Biella in the foothills of the ltalian Alps, WONNIE is a ski-loving white bear. Because he is from the snow\u00adcovered Alps, he is vulnerable to hot weather, and despite his size he has timid personality so he is always blushing. WONNIE is a gentle bear with heart of gold who easily find faults with himself even with small things but never blames others.\",\"sameAs\":[\"http:\/\/fondazionefila.ive.ai\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fondazione FILA Museum - Meet the designer: Pierluigi Rolando - 3","description":"During the Seventies designer Pierluigi Rolando didn\u2019t only reimagine tennis players\u2019 looks, but also another great revolution by FILA: sponsorships","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/","og_locale":"en_US","og_type":"article","og_title":"Fondazione FILA Museum - Meet the designer: Pierluigi Rolando - 3","og_description":"During the Seventies designer Pierluigi Rolando didn\u2019t only reimagine tennis players\u2019 looks, but also another great revolution by FILA: sponsorships","og_url":"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/","og_site_name":"Fondazione FILA Museum","article_publisher":"https:\/\/www.facebook.com\/fondazionefila\/","article_published_time":"2020-09-02T10:14:00+00:00","article_modified_time":"2021-06-16T10:18:18+00:00","og_image":[{"width":549,"height":640,"url":"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2021\/06\/02SET2020-BLOG-ROLANDO.jpg","type":"image\/jpeg"}],"author":"Fondazione","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Fondazione","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/#article","isPartOf":{"@id":"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/"},"author":{"name":"Fondazione","@id":"https:\/\/fondazionefiladev.ive.ai\/en\/#\/schema\/person\/6552021df19f5f9b7f772a6ce3d5c9f5"},"headline":"Meet the designer: Pierluigi Rolando – 3","datePublished":"2020-09-02T10:14:00+00:00","dateModified":"2021-06-16T10:18:18+00:00","mainEntityOfPage":{"@id":"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/"},"wordCount":276,"publisher":{"@id":"https:\/\/fondazionefiladev.ive.ai\/en\/#organization"},"keywords":["Adriano Panatta","Archive","Biella","Blog","Fashion","FILA","Fondazione FILA Museum","Meet the Designer","Pierluigi Rolando","Sport","Tennis","White Line"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/","url":"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/","name":"Fondazione FILA Museum - Meet the designer: Pierluigi Rolando - 3","isPartOf":{"@id":"https:\/\/fondazionefiladev.ive.ai\/en\/#website"},"datePublished":"2020-09-02T10:14:00+00:00","dateModified":"2021-06-16T10:18:18+00:00","description":"During the Seventies designer Pierluigi Rolando didn\u2019t only reimagine tennis players\u2019 looks, but also another great revolution by FILA: sponsorships","breadcrumb":{"@id":"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/meet-the-designer-pierluigi-rolando-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fondazionefiladev.ive.ai\/en\/"},{"@type":"ListItem","position":2,"name":"Meet the designer: Pierluigi Rolando – 3"}]},{"@type":"WebSite","@id":"https:\/\/fondazionefiladev.ive.ai\/en\/#website","url":"https:\/\/fondazionefiladev.ive.ai\/en\/","name":"Fondazione FILA","description":"","publisher":{"@id":"https:\/\/fondazionefiladev.ive.ai\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fondazionefiladev.ive.ai\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fondazionefiladev.ive.ai\/en\/#organization","name":"Fondazione FILA","url":"https:\/\/fondazionefiladev.ive.ai\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fondazionefiladev.ive.ai\/en\/#\/schema\/logo\/image\/","url":"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2021\/01\/fondazione-fila-museum-blue.png","contentUrl":"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2021\/01\/fondazione-fila-museum-blue.png","width":400,"height":100,"caption":"Fondazione FILA"},"image":{"@id":"https:\/\/fondazionefiladev.ive.ai\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/fondazionefila\/","https:\/\/www.instagram.com\/fondazione_fila_museum\/"]},{"@type":"Person","@id":"https:\/\/fondazionefiladev.ive.ai\/en\/#\/schema\/person\/6552021df19f5f9b7f772a6ce3d5c9f5","name":"Fondazione","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fondazionefiladev.ive.ai\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7824807703273669e4e33a09678f2564?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7824807703273669e4e33a09678f2564?s=96&d=mm&r=g","caption":"Fondazione"},"description":"Born in Biella in the foothills of the ltalian Alps, WONNIE is a ski-loving white bear. Because he is from the snow\u00adcovered Alps, he is vulnerable to hot weather, and despite his size he has timid personality so he is always blushing. WONNIE is a gentle bear with heart of gold who easily find faults with himself even with small things but never blames others.","sameAs":["http:\/\/fondazionefila.ive.ai"]}]}},"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/fondazionefiladev.ive.ai\/en\/wp-json\/wp\/v2\/posts\/10066"}],"collection":[{"href":"https:\/\/fondazionefiladev.ive.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fondazionefiladev.ive.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fondazionefiladev.ive.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fondazionefiladev.ive.ai\/en\/wp-json\/wp\/v2\/comments?post=10066"}],"version-history":[{"count":2,"href":"https:\/\/fondazionefiladev.ive.ai\/en\/wp-json\/wp\/v2\/posts\/10066\/revisions"}],"predecessor-version":[{"id":10069,"href":"https:\/\/fondazionefiladev.ive.ai\/en\/wp-json\/wp\/v2\/posts\/10066\/revisions\/10069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fondazionefiladev.ive.ai\/en\/wp-json\/wp\/v2\/media\/10065"}],"wp:attachment":[{"href":"https:\/\/fondazionefiladev.ive.ai\/en\/wp-json\/wp\/v2\/media?parent=10066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fondazionefiladev.ive.ai\/en\/wp-json\/wp\/v2\/categories?post=10066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fondazionefiladev.ive.ai\/en\/wp-json\/wp\/v2\/tags?post=10066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}