{"id":10626,"date":"2021-07-28T14:00:00","date_gmt":"2021-07-28T12:00:00","guid":{"rendered":"https:\/\/fondazionefiladev.ive.ai\/?p=10626"},"modified":"2021-07-28T14:32:18","modified_gmt":"2021-07-28T12:32:18","slug":"courtside-marta-benedetto","status":"publish","type":"post","link":"https:\/\/fondazionefiladev.ive.ai\/en\/courtside-marta-benedetto\/","title":{"rendered":"Courtside: Marta Benedetto"},"content":{"rendered":"<div class=\"box-blog\">\n<p>Throughout her career, Ms. Marta Benedetto has been making a unique contribution to FILA\u2019s growth with incomparable passion and dedication. Such attitudes convinced Chairman Geen Yoon to nominate her Vice President of Fondazione FILA Museum, the institution that preserves and recounts the stories of a brand that still has many things to say. We chatted with her on the occasion of Bordocampo, our blog event devoted to interviews!<\/p>\n<p class=\"interview-question\">\nMs Benedetto, did you ever figure out your business career during the years of your Law education at the University? How did you get in touch with the FILA universe?\n<\/p>\n<p>\n\u00abI had never thought about that, my ambition was to become a lawyer and to work as a freelance, as I have been doing for six years. I have to admit that my decision to quit being a freelance to join FILA\u2019s legal team wasn\u2019t something instant. It happened when an ex-colleague of mine, epic Fabrizio Caretta who already worked for the company, decided to join an important luxury brand, convincing me to substitute him. My job interview with HR Director Giancarlo Nicolazzini and General Counselor Franco Maula lasted 5 minutes: I was hired after two weeks, I would have never thought it would last that much! Of course things have changed since 2000, I\u2019ve had incredible opportunities of career development. It was my best choice in life!\u00bb\n<\/p>\n<p class=\"interview-question\">\nDid you already have knowledge of the brand before starting to work for it?\n<\/p>\n<p>\n\u00abOf course I did, I used to be in a ski team when I was a young girl \u2013 it was my biggest passion. It was the \u2018Valanga Azzurra\u2019 period\u2026I still remember my first FILA jacket. In my hometown\u2019s small sportswear shop it was sold for 220 pounds ca, I couldn\u2019t afford it: anyway, I had it as a Christmas gift, I have been wearing it for the following ten years!\u00bb\n<\/p><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><noscript><img decoding=\"async\" src=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2021\/07\/MARTA.jpeg\" alt class=\"wp-image-10602\" width=\"971\" height=\"728\"><\/noscript><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20971%20728%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-10602 lazyload\" width=\"971\" height=\"728\" data-src=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2021\/07\/MARTA.jpeg\"><figcaption>Ms Marta Benedetto &#8211; 2005<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"box-blog\">\n<p class=\"interview-question\">\nIn your opinion, who are the most representative athletes in FILA history?\n<\/p>\n<p>\n\u00abI can still remember the emotion I felt when I first met Alberto Tomba, on the occasion of 2003 FILA Sprint competition in Bressanone. I was late for dinner, and when I entered the room I didn\u2019t know he was there too. The day after I had the privilege to ski with him, I will never forget it: during the descent I was able to stay by his side, but just because Alberto did it all on a single leg!\u00bb\n<\/p>\n<p class=\"interview-question\">\nSince 2010 you have embarked on a new adventure as Vice President of Fondazione FILA Museum, the company\u2019s foundation in Biella. How did it all start?\n<\/p>\n<p>\n\u00abThe FILA Group has been through hard years, the selling by HDP was announced less than a year after my arrival. It\u2019s been a remarkable professional experience, I\u2019ve learnt a lot of things. My luck was to be always in the right place at the right time, with spokesmen continuously giving me tasks. The turning point was in 2005 when spokeswoman Jennifer Estabrook gave me the responsibility to manage the European Legal Team: after two years I started leading the whole staff. \nIn 2010, in a period of struggling for FILA Europe, I became the person in charge for the reorganization plan; when I finished it, President Gene Yoon nominated me Vice President of Fondazione FILA Museum. The Foundation was born to preserve the brand\u2019s history in its hometown and needed a local spokeswoman to manage all the activities. \n\u00bb\n<\/p>\n<p class=\"interview-question\">\nThe Foundation and its activities have been growing up and empowering through the years: which are the accomplishments you\u2019re proud the most?\n<\/p>\n<p>\n\u00abWe\u2019ve definitely been able to give new job opportunities, presenting Biella and Italy as important dealers in the company. The Foundation plays an important role, it\u2019s a true link between the brand\u2019s partners, which are mainly licensees: it guides them by telling facts and tales from FILA\u2019s glorious past, enhancing current projects and collections.\u00bb\n<\/p>\n<p class=\"interview-question\">\nOn the occasion of the 110 modi di fare SPORT (\u2018110 ways to do sports\u2019) contest, that was launched last spring, you celebrated digital forms of expression, gaining new targets of audience. Nevertheless, you also tested yourself as a judge with football coach Ciccio Graziani and sport speaker Andrea Lucchetta: how was it?\n<\/p>\n<p>\n\u00abIt was a thrill! I don\u2019t have a real creative background, but every time I have the chance to face new challenges I embark on them happily, because I love learning new things.\nCiccio Graziani and Andrea Lucchetta are not simple Ambassadors anymore, they are important members of the family. My biggest struggle? Being forced to reward only to winners: I would have taken all the participants on the podium!\u00bb\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Throughout her career, Ms. Marta Benedetto has been making a unique contribution to FILA\u2019s growth with incomparable passion and dedication. Such attitudes convinced Chairman Geen Yoon to nominate her Vice President of Fondazione FILA Museum, the institution that preserves and recounts the stories of a brand that still has many things to say. We chatted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[370,201,204,216,420],"class_list":["post-10626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-alberto-tomba-2","tag-blog-2","tag-fila-2","tag-fondazione-fila-museum-2","tag-marta-benedetto-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Courtside: Marta Benedetto - Fondazione FILA Museum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fondazionefiladev.ive.ai\/en\/courtside-marta-benedetto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Courtside: Marta Benedetto - Fondazione FILA Museum\" \/>\n<meta property=\"og:description\" content=\"Throughout her career, Ms. Marta Benedetto has been making a unique contribution to FILA\u2019s growth with incomparable passion and dedication. 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