{"id":11085,"date":"2021-10-06T14:00:00","date_gmt":"2021-10-06T12:00:00","guid":{"rendered":"https:\/\/fondazionefiladev.ive.ai\/?p=11085"},"modified":"2021-10-06T14:27:45","modified_gmt":"2021-10-06T12:27:45","slug":"meet-the-designer-pierluigi-rolando-13","status":"publish","type":"post","link":"https:\/\/fondazionefiladev.ive.ai\/en\/meet-the-designer\/","title":{"rendered":"Meet the designer: Pierluigi Rolando – 13"},"content":{"rendered":"
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\nThe end of the Seventies marked the conclusion of the first important moment in FILA SPORT history, but Pierluigi Rolando couldn\u2019t enjoy it in the best way. The main reason of it was Enrico Frachey\u2019s resignation, vividly described in the designer\u2019s memoir: \u201cwe suddenly lost a charismatic guide, with a sense of void and insecurity filling the offices\u2019 spaces. I never understood why he left, but that reminded me of Reinhold Messner, constantly in search of new challenges\u201d. Anyhow, Rolando was also able to face such crisis, dealing both with business changes and new entries such as Cedomir Comljenovich, who endorsed the approach with the sparkling Eighties.\n<\/p>\n

\n\u2018Cedo\u2019 made photo shootings full of colors and sensuality, and his knowledge of the so-called jet set brought FILA\u2019s logo on Formula 1 race cars, especially on the one that took over the world\u2019s championship with Nelson Piquet. \u201cThe F-BOX logo could be admired as much as the car lapped: we were entering a new, international world, which was definitely new for us\u201d. Comljenovich also organized the Snow Dimension catwalk in St. Moritz, that featured the Golden Eagles parachutists: a deeply modern event, an anticipation of many contemporary fashion happenings.\n<\/p>\n<\/div>\n\n\n\n