{"id":11473,"date":"2021-11-10T14:00:00","date_gmt":"2021-11-10T13:00:00","guid":{"rendered":"https:\/\/fondazionefiladev.ive.ai\/?p=11473"},"modified":"2021-11-05T12:16:02","modified_gmt":"2021-11-05T11:16:02","slug":"sources-business-culture","status":"publish","type":"post","link":"https:\/\/fondazionefiladev.ive.ai\/en\/sources-business-culture\/","title":{"rendered":"SOURCES: BUSINESS CULTURE"},"content":{"rendered":"
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\nIn common perception, the word \u2018Italy\u2019 often rhymes with culture. The greatness of our country is preserved in museums of worldwide famous museums, but deserves to be discovered also inside smaller, yet important realities contributing to the development of society: business museums.\n<\/p>\n

\nThe network of the institutions preserving, communicating and enhancing the histories behind Italian companies has been coordinated since 2001 by Museimpresa, the Italian Association of Business Museums and Archives founded in Milan by Assolombarda and Confindustria. Through the years Museimpresa has involved more than one hundred institutions from the whole country, shaping an orchestra that gives voice to the many Italian excellences. Discovering them means bringing their charming peculiarities to light: from food and wine to design, from machinery to manufacturing, from jewellery to fashion and house living. The success of a branch is an expression of know-how, but also of details such as memory, entrepreneurship, relationship with territory and people. A business museum can keep all these features together: by telling them, it includes visitors in a wider narration, able to go beyond structures and exhibition limits.<\/p>\n

\nFor Antonio Calabr\u00f2, President of Museimpresa, to have such tools:\n<\/p>\n

\nmeans to tell, especially to the new generations, the awareness that business is able to create, even nowadays, job and wealth, also contributing to the social, economic and civil growth of Italy. The key of innovation does not lie in the \u2018business and culture\u2019 pair, rather in the \u2018business is culture\u2019 anthem.\n<\/p>\n

\nAs an associate member since 2014, Fondazione FILA Museum is totally committed to such philosophy. First of all, by preserving the roots, as demonstrated by the continuous references to its Biella origins in a transnational museum display. Secondly, by spanning the same roots towards the others. Right, because the city of Biella presents more than a museum associated to the network: with their own peculiarities Archivio Storico Gruppo Sella, Casa Zegna and MeBo \u2013 Menabrea Botalla Museum shape an extremely rich landscape.\n<\/p>\n<\/div>\n\n\n\n