{"id":11508,"date":"2021-11-17T14:00:00","date_gmt":"2021-11-17T13:00:00","guid":{"rendered":"https:\/\/fondazionefiladev.ive.ai\/?p=11508"},"modified":"2021-11-12T15:10:11","modified_gmt":"2021-11-12T14:10:11","slug":"the-word-at-the-origin","status":"publish","type":"post","link":"https:\/\/fondazionefiladev.ive.ai\/en\/the-word-at-the-origin\/","title":{"rendered":"THE WORD AT THE ORIGIN"},"content":{"rendered":"
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\nWhat if the origin was kept in the word?<\/p>\n

It seems to be there, on the desk plenty of papers and lit by the sun passing through the windows.\nIf you read them in a horizontal way, the red and blue words wouldn\u2019t reveal more than millions of people in the world already know. But if you mix up the horizon, if you adopt a vertical vision, space intensifies, and the possibility to imagine too.\n\n<\/p>\n

\nF I L A\n<\/p>\n

\n\u2018F\u2019 is for trust (\u2018fiducia\u2019 in Italian, ed.). The dictionary says: <\/p>\n

\nthe attitude derived from a positive estimate of facts, relationships, circumstances thanks to which you can rely on the possibilities of the others, generally producing a feeling of safety and calmness.\n<\/p>\n

\nHow could it be different, after all? With those rounded shapes, those colors\u2026\nWhat about that \u2018I\u2019? It looks like a thin cane, but a closer look reveals a pillar, a backbone. Letter \u2018I\u2019 recalls entrepreneurship (\u2018intraprendenza\u2019, ed.), the skill of those who embark on risky feats. Nobody knows where the road leads when we walk on it for the first time. Letter \u2018I\u2019 is a road, a path to walk with the trust we were talking about.<\/p>\n

\nL: the letter of foresight (\u2018lungimiranza\u2019, ed.): \u2018the attitude to see far in time\u2019, as our trusted dictionary says. Not simple fabric architectures anymore, rather real structures. If you got foresight, a straight line on a white background can stretch until it shapes something new. A place, a shelter. A museum. \nWith its bold, stable shape, here it comes A, the first letter of the alphabet. It comes from \u2018audacity\u2019 for sure! The dictionary helps us once again: \u2018the will to face hard, dangerous feats\u2019. But do simple exist for real? No, they don\u2019t. \n<\/p>\n

\nLit by the morning light, the room seems different \u2013 a treasure chest of secrets, potential in becoming. And a white sheet of paper stays the same until somebody starts to write on it. But our story is different: its origin is kept in a word, in four letters giving voice to all the values we truly believe in. \n<\/p>\n<\/div>\n\n\n\n