{"id":13962,"date":"2023-01-11T09:00:00","date_gmt":"2023-01-11T08:00:00","guid":{"rendered":"https:\/\/fondazionefiladev.ive.ai\/?p=13962"},"modified":"2022-12-22T18:09:46","modified_gmt":"2022-12-22T17:09:46","slug":"labels-when-tennis-is-female","status":"publish","type":"post","link":"https:\/\/fondazionefiladev.ive.ai\/en\/labels-when-tennis-is-female\/","title":{"rendered":"LABELS: WHEN TENNIS IS FEMALE"},"content":{"rendered":"<div class=\"box-blog\">\n<p>\nIn 2017 <strong>Valerie Faris and Jonathan Dayton<\/strong>, acclaimed directors of <em>Little Miss Sunshine<\/em> (2006) and <em>Ruby Sparks<\/em> (2012), present <strong><em>Battle of the Sexes<\/em><\/strong>, a movie inspired by the true, incredible story of the tennis match between <strong>Billie Jean King<\/strong> and ex champion <strong>Bobby Riggs<\/strong> in 1973. The film is about a match watched by <strong>90 million viewers<\/strong> worldwide, and focuses on King\u2019s battles in and out of courts. The athlete (interpreted by Academy Award winner <strong>Emma Stone<\/strong>) has been a <strong>forerunner<\/strong>, constantly fighting for female players\u2019 rights, wearing <strong>modern, short dresses<\/strong>.    \n<\/p>\n\n<p>\n<strong>The feminist movement in the 1970s<\/strong> marks a turning point in the <strong>twentieth century<\/strong>, with women fighting for considerable rights in <strong>sportswear<\/strong> too. At the end of the 19th century lawn tennis and cricket demand female players to wear <strong>long-sleeve bustier dresses, voluminous skirts,<\/strong> all in <strong>white<\/strong>. In <em>A Social History of Tennis in Britain<\/em> (2016), Robert J. Lake writes that white was <em>\u2018a symbol of virtues and purity\u2019<\/em>, and an attempt to drag sweat stains. However, such <em>mises<\/em> soon emerged as <strong>problematic<\/strong> in terms of <strong>movements<\/strong>, and the most open-minded ones <strong>didn\u2019t want to stand it<\/strong>.    \n<\/p>\n\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"800\" height=\"1024\" data-id=\"14009\" src=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/CAPRIATI-15F-1-800x1024.jpg\" alt class=\"wp-image-14009\" srcset=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/CAPRIATI-15F-1-800x1024.jpg 800w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/CAPRIATI-15F-1-234x300.jpg 234w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/CAPRIATI-15F-1-768x983.jpg 768w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/CAPRIATI-15F-1-1200x1536.jpg 1200w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/CAPRIATI-15F-1-1600x2048.jpg 1600w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/CAPRIATI-15F-1-scaled.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><img decoding=\"async\" width=\"800\" height=\"1024\" data-id=\"14009\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%201024%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-14009 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%201024%22%3E%3C%2Fsvg%3E 800w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-srcset=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/CAPRIATI-15F-1-800x1024.jpg 800w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/CAPRIATI-15F-1-234x300.jpg 234w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/CAPRIATI-15F-1-768x983.jpg 768w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/CAPRIATI-15F-1-1200x1536.jpg 1200w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/CAPRIATI-15F-1-1600x2048.jpg 1600w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/CAPRIATI-15F-1-scaled.jpg 2000w\" data-src=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/CAPRIATI-15F-1-800x1024.jpg\"><figcaption>Jennifer Capriati<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"520\" height=\"800\" data-id=\"13980\" src=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/SELES_5.jpg\" alt class=\"wp-image-13980\" srcset=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/SELES_5.jpg 520w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/SELES_5-195x300.jpg 195w\" sizes=\"(max-width: 520px) 100vw, 520px\"><\/noscript><img decoding=\"async\" width=\"520\" height=\"800\" data-id=\"13980\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20520%20800%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-13980 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20520%20800%22%3E%3C%2Fsvg%3E 520w\" sizes=\"(max-width: 520px) 100vw, 520px\" data-srcset=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/SELES_5.jpg 520w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/SELES_5-195x300.jpg 195w\" data-src=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/SELES_5.jpg\"><figcaption>Monica Seles<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><noscript><img decoding=\"async\" width=\"1040\" height=\"1544\" data-id=\"13978\" src=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/GOOLAGONG_3.jpg\" alt class=\"wp-image-13978\" srcset=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/GOOLAGONG_3.jpg 1040w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/GOOLAGONG_3-202x300.jpg 202w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/GOOLAGONG_3-690x1024.jpg 690w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/GOOLAGONG_3-768x1140.jpg 768w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/GOOLAGONG_3-1035x1536.jpg 1035w\" sizes=\"(max-width: 1040px) 100vw, 1040px\"><\/noscript><img decoding=\"async\" width=\"1040\" height=\"1544\" data-id=\"13978\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201040%201544%22%3E%3C%2Fsvg%3E\" alt class=\"wp-image-13978 lazyload\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201040%201544%22%3E%3C%2Fsvg%3E 1040w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" data-srcset=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/GOOLAGONG_3.jpg 1040w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/GOOLAGONG_3-202x300.jpg 202w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/GOOLAGONG_3-690x1024.jpg 690w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/GOOLAGONG_3-768x1140.jpg 768w, https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/GOOLAGONG_3-1035x1536.jpg 1035w\" data-src=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2022\/12\/GOOLAGONG_3.jpg\"><figcaption>Evonne Goolagong<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<div class=\"box-blog\">\n<p>\n<\/p>\n<p>\n1920 is the year of <strong>Suzanne Lenglen<\/strong>, the legendary French champion who conquers Wimbledon with a sensational look: <strong>no bustier<\/strong>, but <strong>bare arms and ankles, silk stockings<\/strong> and a <strong>floppy hat<\/strong> \u2013 designed by couturier <strong>Jean Patou<\/strong> \u2013 that is an anticipation of modern <strong>headbands<\/strong>. Lenglen has been an <strong>eccentric, magnetic presence<\/strong>, that conquered the status of celebrity in a very short time. Her figure, in the 1930s, encouraged the adoption of <strong>polo shirts and cinched waist dresses<\/strong>, able to ease wider movements. Between 1940s and 1960s American tennis players <strong>Helen Wills Moody<\/strong> and <strong>Gertrude \u2018Gussie\u2019 Moran<\/strong> gained the audience\u2019s attention with <strong>ruffled top shirts, shorts<\/strong> and <strong>pleated skirts<\/strong>; Moran, also known as <strong>Gorgeous Gussy<\/strong>, exhibited leopard and shiny shorts, designed by <strong>Ted Tinling<\/strong>. The English tailor also served looks for an Italian myth, Milanese player <strong>Lea Pericoli<\/strong>, who emerged, through the years, with looks embellished by <strong>pink tulle and mink skirts<\/strong>, that have been also exhibited at the <strong>V&amp;A<\/strong> in London.\n<\/p><strong>\n<p>\nThe history and the evolution of fashion on tennis courts crosses the careers of the <strong>FILA champions<\/strong>, protagonists of our Blog every month. Australian <strong>Evonne Goolagong Cawley<\/strong>, for example, who became an international icon during the Seventies thanks to her <strong>pastel green and yellow suits<\/strong>. Or Serbian player <strong>Monica Seles<\/strong>, who embodied the <strong>breeziest, fiercest<\/strong> soul of sport in late 80s: ponytail, colorful clothes, oversize tracksuit jackets. In the end, we cannot forget about another American star, <strong>Jennifer Capriati<\/strong>, whose <strong>athletic body<\/strong> has always been enhanced by <strong>flashy colors<\/strong> or <strong>white stars on a blue background<\/strong>, also present in our museum. If gender equality is a goal that still requires a little time, Fondazione FILA Museum and her female tennis players remind us, room after room, that a change is possible. \n<\/p>\n<div class=\"box-suggest-newsletter\">\n<p>Would you like to receive &#8220;Wonnie News&#8221;? Subscribe <a id=\"link-wonnie-letter\" href=\"#box-newsletter-footer\">here<\/a>!<\/p>\n<\/div>\n<a class=\"box-go-homeblog\" href=\"\/en\/blog\">Back to the articles!<\/a>\n<\/strong>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2017 Valerie Faris and Jonathan Dayton, acclaimed directors of Little Miss Sunshine (2006) and Ruby Sparks (2012), present Battle of the Sexes, a movie inspired by the true, incredible story of the tennis match between Billie Jean King and ex champion Bobby Riggs in 1973. The film is about a match watched by 90 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[907,908,909,910,278,914,204,912,906,913,911,228,905],"class_list":["post-13962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-battle-of-the-sexes-2","tag-billie-jean-king-2","tag-bobby-riggs-2","tag-emma-stone-2","tag-evonne-goolagong-2","tag-female","tag-fila-2","tag-jennifer-capriati-2","tag-jonathan-dayton-2","tag-monica-seles-2","tag-sportswear","tag-tennis-2","tag-valerie-faris-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LABELS: WHEN TENNIS IS FEMALE - Fondazione FILA Museum<\/title>\n<meta name=\"description\" content=\"Writing about FILA clothes means writing about the history of fashion through the decades: here\u2019s our focus on the evolution of tennis looks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fondazionefiladev.ive.ai\/en\/labels-when-tennis-is-female\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LABELS: WHEN TENNIS IS FEMALE - 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