{"id":15761,"date":"2023-12-10T10:00:00","date_gmt":"2023-12-10T09:00:00","guid":{"rendered":"https:\/\/www.fondazionefila.com\/?p=15338"},"modified":"2024-01-25T17:07:20","modified_gmt":"2024-01-25T16:07:20","slug":"color-palette-red","status":"publish","type":"post","link":"https:\/\/fondazionefiladev.ive.ai\/en\/color-palette-red\/","title":{"rendered":"COLOR PALETTE: RED"},"content":{"rendered":"\n<div class=\"box-blog\">\n<p>\nFun fact: <strong>Santa Claus<\/strong>, who actually inspired this article, hasn\u2019t always been associated with <strong>red<\/strong>. His look \u2013 deriving first from St. Nicholas of Bari\u2019s iconography, later from Scandinavian god Odin \u2013 was formerly green, as we can also see from the Ghost of the Christmas Present\u2019s clothes in Charles Dickens\u2019s <em>A Christmas Carol<\/em> (1843). Things changed with an advertising campaign: in 1931 a well-known drink company wanted to suggest that cola can be drunk all year. To emphasize this, illustrator Haddon Sundblom made Santa debut as a testimonial, and for the first time his white fur trimmed red jacket and pants were introduced. \t\n<\/p>\n<p>\nIn his <em>Remarks on Colour<\/em> (1950), Ludwig Wittgenstein wrote <em>\u2018today we say \u2018red\u2019 and we figure out the idea of it\u2019<\/em>, describing an almost <strong>archetypical<\/strong> colour. To explain this, we have to remember that red was first of all a <strong>dye<\/strong>, obtained between 16500 BC and 15000 BC (as seen in the Cave of Altamira, Spain) from the iron oxide of <strong>haematite<\/strong> to draw the haunted animals on rocks.<br>\n<strong>Ancient civilizations<\/strong> are plenty of red coloured details \u2013 from Egyptian maquillage to Greek vases to architectures and frescos in ancient Rome. It happened in the West as well as the <strong>East<\/strong>, where the Chinese created a <strong>synthetic vermilion pigment<\/strong> obtained by heating a blend of mercury and sulfur: the final result, brought to Europe by the Arabic alchemists, was widely used by Masters of Renaissance such as <strong>Titian<\/strong>, who gave his name to a particular shade of very warm and reddish brownish-orange colour.\n\n\n\n\n<\/p>\n<p>\nAlthough widely celebrated by artists, at a certain moment of the 15th and the 16th century red became unpopular: the Catholic Reformation, for example, soon associated the colour with luxury items, soon considered regrettable. The studies of <strong>Sir Isaac Newton<\/strong>, especially those on the <strong>spectrum<\/strong> in 1666, also played a key role, since the discovery and the diffusion of new shades stole power to the most notable colours.<br>\nLuckily, red continued inspiring the arts, including the youngest ones such as <strong>cinema<\/strong>. The association with blood shaped <strong>highly popular genres<\/strong> like <strong>horror<\/strong>, inspiring the imagination of <strong>Brian DePalma<\/strong> (we\u2019re not going to spoil the finale of <em>Carrie<\/em>, 1976) and <strong>Stanley Kubrick<\/strong> (it\u2019s hard to think of the Overlook Hotel from <em>Shining<\/em>, 1980, without figuring out a bloody river in its hallways). It\u2019s not about horror, but the use of red by <strong>Steven Spielberg<\/strong> in Oscar-winning film Schindler\u2019s List (1993) is also notable.\n\n\n\n\n<\/strong><\/strong><\/strong><\/p><strong><strong><strong>\n<p>\n\nStarting from the moment it appeared in its F-BOX logo in 1973, red has become a defining part of <strong>FILA<\/strong> history as well. In 1975, as parallel lines traced with felt pen, it shaped the prototype of the most iconic piece, the <strong>Borg polo shirt<\/strong> that rewrote tennis code lines. One year later, on December 16th, tennis players <strong>Paolo Bertolucci<\/strong> and <strong>Adriano Panatta<\/strong> chose the same colour to win a memorable Davis Cup trophy, and to send an important global message against any totalitarianism. In more recent times, between 2002 and 2003, the brand chose another iconic red \u2013 that of <strong>Ferrari<\/strong> \u2013 to build one of the best collaborations ever, also with the support of an Ambassador who knows what that color embodies: <strong>Michael Schumacher<\/strong>.   \n<\/p>\n\n\n<div class=\"box-suggest-newsletter\">\n<p>Would you like to receive &#8220;Wonnie News&#8221;? Subscribe <a id=\"link-wonnie-letter\" href=\"#box-newsletter-footer\">here<\/a>!<\/p>\n<\/div>\n<a class=\"box-go-homeblog\" href=\"\/en\/blog\">Back to the articles!<\/a>\n<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fun fact: Santa Claus, who actually inspired this article, hasn\u2019t always been associated with red. His look \u2013 deriving first from St. Nicholas of Bari\u2019s iconography, later from Scandinavian god Odin \u2013 was formerly green, as we can also see from the Ghost of the Christmas Present\u2019s clothes in Charles Dickens\u2019s A Christmas Carol (1843). [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,15],"tags":[],"class_list":["post-15761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>COLOR PALETTE: RED - Fondazione FILA Museum<\/title>\n<meta name=\"description\" content=\"Color Palette is our blog event devoted to the history of colors: during Christmas time we\u2019re just obsessed with red!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fondazionefiladev.ive.ai\/en\/color-palette-red\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COLOR PALETTE: RED - Fondazione FILA Museum\" \/>\n<meta property=\"og:description\" content=\"Color Palette is our blog event devoted to the history of colors: during Christmas time we\u2019re just obsessed with red!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fondazionefiladev.ive.ai\/en\/color-palette-red\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione FILA Museum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fondazionefila\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-10T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-25T16:07:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2023\/11\/07DIC-2023_BLOG_COLOR-PALETTE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1192\" \/>\n\t<meta property=\"og:image:height\" content=\"624\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fondazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fondazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/color-palette-red\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/color-palette-red\/\"},\"author\":{\"name\":\"Fondazione\",\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/#\/schema\/person\/6552021df19f5f9b7f772a6ce3d5c9f5\"},\"headline\":\"COLOR PALETTE: RED\",\"datePublished\":\"2023-12-10T09:00:00+00:00\",\"dateModified\":\"2024-01-25T16:07:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/color-palette-red\/\"},\"wordCount\":540,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/#organization\"},\"articleSection\":[\"Non categorizzato\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fondazionefiladev.ive.ai\/en\/color-palette-red\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/color-palette-red\/\",\"url\":\"https:\/\/fondazionefiladev.ive.ai\/en\/color-palette-red\/\",\"name\":\"COLOR PALETTE: RED - 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