{"id":9080,"date":"2020-04-29T16:55:00","date_gmt":"2020-04-29T14:55:00","guid":{"rendered":"https:\/\/fondazionefiladev.ive.ai\/?p=9080"},"modified":"2021-06-14T16:56:24","modified_gmt":"2021-06-14T14:56:24","slug":"the-silent-step-of-snow-stenmark","status":"publish","type":"post","link":"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/the-silent-step-of-snow-stenmark\/","title":{"rendered":"The silent step of snow: Stenmark"},"content":{"rendered":"\n<div class=\"box-blog\">\n<p>\nBorn in Joesj\u00f6 in 1956, Stenmark debuted in World Cup in 1973, when he\u2019s just 17 years old. Since then, his career has been triumphant: with 46 victories in slalom, 40 in the giant slalom, two Olympic medals and thre general World Cups he\u2019s the most successful living skier. A champion, maybe not a complete athlete, since he has never competed downhill. A notorious speciality introduced by the Ski International Federation also influences: by privileging combined ski racings (competitions composed by the results of different tests), this decision damaged sportsmen with the same features of Stenmark\u2019s. They say such clause was introduced to reduce his power, and that without it he could have won twice more. Anyway he doesn\u2019t seem to care about it, because \u2018I never look back. It\u2019s good to evoke victories from the past, but my eyes look at present times\u2019.\n<\/p>\n<p>\nThe myth of \u2018Ingo\u2019 lives in FILA FW 2020 collection, where the only bright lightning in a palette dominated by cool colors is the homage to the yellow and blue jacket that made him iconic. A silent, discreet example of devotion, maybe a model in a noisy world.\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Born in Joesj\u00f6 in 1956, Stenmark debuted in World Cup in 1973, when he\u2019s just 17 years old. Since then, his career has been triumphant: with 46 victories in slalom, 40 in the giant slalom, two Olympic medals and thre general World Cups he\u2019s the most successful living skier. A champion, maybe not a complete [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9073,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[201,203,204,205,207,208,209,238,212,240,213,236],"class_list":["post-9080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-blog-2","tag-fashion-2","tag-fila-2","tag-ingemar-stenmark-2","tag-milan-fashion-week","tag-mountain-2","tag-news-2","tag-olympic-2","tag-ski-2","tag-snow-time-2","tag-sport-2","tag-white-rock-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fondazione FILA Museum - The silent step of snow: Stenmark<\/title>\n<meta name=\"description\" content=\"\u2018The man who skis\u2019: this is the claim of the first FILA SNOW TIME campaign with Ingemar Stenmark in 1978. A simple slogan, but the Swedish athlete has always been faraway from the noise, as quiet as the snow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/the-silent-step-of-snow-stenmark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fondazione FILA Museum - The silent step of snow: Stenmark\" \/>\n<meta property=\"og:description\" content=\"\u2018The man who skis\u2019: this is the claim of the first FILA SNOW TIME campaign with Ingemar Stenmark in 1978. A simple slogan, but the Swedish athlete has always been faraway from the noise, as quiet as the snow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/the-silent-step-of-snow-stenmark\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione FILA Museum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fondazionefila\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-29T14:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-14T14:56:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fondazionefiladev.ive.ai\/wp-content\/uploads\/2021\/06\/BLOG-stenmark.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fondazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fondazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/the-silent-step-of-snow-stenmark\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/the-silent-step-of-snow-stenmark\/\"},\"author\":{\"name\":\"Fondazione\",\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/#\/schema\/person\/6552021df19f5f9b7f772a6ce3d5c9f5\"},\"headline\":\"The silent step of snow: Stenmark\",\"datePublished\":\"2020-04-29T14:55:00+00:00\",\"dateModified\":\"2021-06-14T14:56:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/the-silent-step-of-snow-stenmark\/\"},\"wordCount\":197,\"publisher\":{\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/#organization\"},\"keywords\":[\"Blog\",\"Fashion\",\"FILA\",\"Ingemar Stenmark\",\"Milan Fashion Week\",\"Mountain\",\"News\",\"Olympic\",\"Ski\",\"Snow Time\",\"Sport\",\"White Rock\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/the-silent-step-of-snow-stenmark\/\",\"url\":\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/the-silent-step-of-snow-stenmark\/\",\"name\":\"Fondazione FILA Museum - The silent step of snow: Stenmark\",\"isPartOf\":{\"@id\":\"https:\/\/fondazionefiladev.ive.ai\/en\/#website\"},\"datePublished\":\"2020-04-29T14:55:00+00:00\",\"dateModified\":\"2021-06-14T14:56:24+00:00\",\"description\":\"\u2018The man who skis\u2019: this is the claim of the first FILA SNOW TIME campaign with Ingemar Stenmark in 1978. 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