{"id":9196,"date":"2020-07-08T09:10:00","date_gmt":"2020-07-08T07:10:00","guid":{"rendered":"https:\/\/fondazionefiladev.ive.ai\/?p=9196"},"modified":"2021-06-15T09:20:46","modified_gmt":"2021-06-15T07:20:46","slug":"forty-years-later","status":"publish","type":"post","link":"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/forty-years-later\/","title":{"rendered":"Forty years later"},"content":{"rendered":"\n<div class=\"box-blog\">\n<p>\nWho knows if on July 5th, 1980, before getting on the tennis court, Bj\u00f6rn Borg and John McEnroe read it, even in passing, or their concentration couldn\u2019t make room for distractions. Forty years after the tournament\u2019s final, its epic strength is still vivid in the fans\u2019 memory. Borg, the Swedish one, was the king: back from four consecutive victories right at Wimbledon, he had invented a personal way to play from the baseline, with his stoic concentration leaving everyone speechless. McEnroe, from the U.S., was the rising star, with his powerful, left-handed serve and that rebel attitude tabloids loved so much.\n<\/p>\n<p>\nWimbledon 1980 remains unforgettable because for almost four hours no one is able to predict how the match is going to end. The first set is characterized by numerous mistakes by Borg, who\u2019s overwhelmed by McEnroe\u2019s top form. But the American player does not remember that his Swedish rival needs time to get started. Borg wins the second and the third set indeed, taking out all the grit distinguishing him. Set n. 4 is maybe the most compelling one. Apparently dominated by Borg, it finds its real protagonist in McEnroe, who suddenly pulls off some furious shots. The final set, the fifth one, is a twenty-two minutes long match in the match, that ends up with Borg taking the lead again: thanks to a backhand, he wipes out some weak vol\u00e9es by McEnroe. He\u2019s the final winner.\n<\/p>\n<p>\nWe cannot hear Bj\u00f6rn screaming with joy, the exultant crowd is out of control. But we know we just witnessed a great moment in sport. A lesson. Something whose force is recognized by the American adversary too. \u2018I cannot say I had a Borg poster in my bedroom, but he surely gave me the encouragement I needed to approach tennis in a proper way\u2019.\n<\/p>\n<p>\nAs Bj\u00f6rn Borg, Australian player (and winner of the female Great Slam in single) Evonne Goolagong wears FILA as well. Queen of Wimbledon in 1971, Evonne is back to London after her first pregnancy, despite of bookmakers\u2019 disappointment. But her destiny is to win against Chris Evert: after a hesitant second set, Goolagong reigns on the whole final, becoming the first mum in history to win after Margaret Court.\n<\/p>\n<p>\nAt Wimbledon 1980, FILA is on the top of the world. But the real winner of that edition is sport, real sport, the one that still has something to say forty years later.\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Who knows if on July 5th, 1980, before getting on the tennis court, Bj\u00f6rn Borg and John McEnroe read it, even in passing, or their concentration couldn\u2019t make room for distractions. Forty years after the tournament\u2019s final, its epic strength is still vivid in the fans\u2019 memory. Borg, the Swedish one, was the king: back [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9201,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[275,295,201,278,204,216,213,228,296],"class_list":["post-9196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-archive-2","tag-bjorn-borg","tag-blog-2","tag-evonne-goolagong-2","tag-fila-2","tag-fondazione-fila-museum-2","tag-sport-2","tag-tennis-2","tag-wimbledon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fondazione FILA Museum - Forty years later<\/title>\n<meta name=\"description\" content=\"Sulle porte d\u2019ingresso del Centre Court di Wimbledon, Londra, \u00e8 inciso un passaggio di If (1895), poema tra i pi\u00f9 conosciuti di Joseph Rudyard Kipling. Recita &quot;se sai incontrarti con il Trionfo e la Rovina \/ e trattare questi due impostori allo stesso modo&quot;, insegnandoci che l\u2019equilibrio interiore \u00e8 pi\u00f9 importante di qualsiasi vittoria o sconfitta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/forty-years-later\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fondazione FILA Museum - Forty years later\" \/>\n<meta property=\"og:description\" content=\"Sulle porte d\u2019ingresso del Centre Court di Wimbledon, Londra, \u00e8 inciso un passaggio di If (1895), poema tra i pi\u00f9 conosciuti di Joseph Rudyard Kipling. 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