{"id":9502,"date":"2021-03-24T12:59:00","date_gmt":"2021-03-24T11:59:00","guid":{"rendered":"https:\/\/fondazionefiladev.ive.ai\/?p=9502"},"modified":"2021-06-28T12:03:57","modified_gmt":"2021-06-28T10:03:57","slug":"courtside-silvana-gaida","status":"publish","type":"post","link":"https:\/\/fondazionefiladev.ive.ai\/en\/blog\/courtside-silvana-gaida\/","title":{"rendered":"Courtside: Silvana Gaida"},"content":{"rendered":"
\n

\nSilvana, how did your FILA adventure begin?\n<\/p>\n

\n\u00abI was very young, I literally did my time. I started in 1969, when the Maglificio Biellese factory was only about underwear. After my apprentice in logistics, in 1974 I witnessed the birth of FILA SPORT: my assignment was to deal with foreign clients. The advent of sponsorships transformed my job and led me to manage the contracts and the relationships with the athletes, the coaches and the clubs related to the most diverse disciplines.\u00bb\n<\/p>\n

\nYour long career makes us think that you saw the world \u2013 not only the sporty one \u2013 change. Which was FILA\u2019s role during this negotiation?\n<\/p>\n

\n\u00abthere is no doubt the company played an important role, I would say that Enrico Frachey\u2019s foresight was pioneering. I think about his research of athletes able to \u2018talk\u2019 of sports, also out of the court experience: just like Reinhold Messner, a testimonial who turned into a direct collaborator.\u00bb\n<\/p>\n

\nYou had the privilege to work alongside athletes who made history. Who has a special place in your heart?\n<\/p>\n

\n\u00abBj\u00f6rn Borg was the real star, during the Seventies his figure was crucial for the growth of FILA. Anyway, I would say the person I appreciated the most was Alberto Tomba. I remember his commitment for FILA Sprint, the kids\u2019 ski tournament that the company has organized for almost twenty years: Alberto always wanted to be there, he knew about the educational value of his role.\u00bb\n<\/p>\n

\nIs there a personal memory you would like to share with us, in the end?\n<\/p>\n

\n\u00abI\u2019m going to tell you two. The first one is about a time in which the company organized the so-called FILA Trophy, an event through which we honored and awarded the best athletes of the year. I care about this memory because it was a moment in which we could give notable attention also to those who weren\u2019t superstars. The second fact, which is more private, is about Torino 2006: Armin Z\u00f6ggeler had just won his Golden Medal and gave me the bouquet he got during the Flower Ceremony. He had always been extremely discreet: that unexpected moment surprised and affected me.\u00bb\n<\/p>\n<\/div>\n\n\n\n