In The Wheel, final episode of Mad Men’s first season run on AMC in 2007, American creative director Don Draper (Jon Hamm) is asked by Kodak to…
Silvana, how did your FILA adventure begin? «I was very young, I literally did my time. I started in 1969, when the Maglificio Biellese factory was only…
During the mid-Seventies the rise of FILA SPORT grew at an exponential rate. The athletes sponsored by the brand kept on winning at the most important tournaments,…
Because wool is a long-lived fiber, already adopted in Mesopotamian around 3,000 b.C. From there, it has spread in classical Greece and Ancient Rome: especially here, the…
Today, the myth of FILA lives thanks to the most refined digital technologies, but we have to think it isn’t always been like this. A specific category…
