The project was about reimagining, along with ten groups of students, as many alternative visions of our museum. The originality and the complexities of the proposals made…
The first is related to December 18th of that year, when Paolo Bertolucci and Adriano Panatta took over the Davis Cup in Santiago, Chile, in a final…
A gentle, discreet companion, gifted with the qualities of those who know how to always be there…since ever! Cotton fibers aren’t only friendly, they are also millennial!…
In The Wheel, final episode of Mad Men’s first season run on AMC in 2007, American creative director Don Draper (Jon Hamm) is asked by Kodak to…
Silvana, how did your FILA adventure begin? «I was very young, I literally did my time. I started in 1969, when the Maglificio Biellese factory was only…
During the mid-Seventies the rise of FILA SPORT grew at an exponential rate. The athletes sponsored by the brand kept on winning at the most important tournaments,…
Because wool is a long-lived fiber, already adopted in Mesopotamian around 3,000 b.C. From there, it has spread in classical Greece and Ancient Rome: especially here, the…
Today, the myth of FILA lives thanks to the most refined digital technologies, but we have to think it isn’t always been like this. A specific category…
Few people know that the motto ‘Less is more’, commonly referred to Mies van der Rohe, was actually invented by another genius of 20th century’s architecture, Peter…
In 1975, also thanks to FILA’s growing success, America appeared as an adventure to face without fear, especially if we consider the appreciation for the Brand overseas.…
