In 1974 WHITE ROCK, the first sportswear line entirely devoted to mountain lovers, was launched with an international promotional campaign, through which FILA aimed to challenge tradition…
Maybe it was right this intimate fact to inspire Doctor Enrico Frachey’s passion for mountains: in 1976 FILA launched a new line specifically dedicated to it, White…
On May 8th, 1978 Reinhold Messner climbs mount Everest all by himself and without additional oxygen. In the same year, skier Ingemar Stenmark, wearing the bright yellow…
