Some of the stories told in this Blog are centenary, sometime even millennial. Some other ones, on the other hand, are young, current, perhaps our witness is…
Talking about Italian hiker, Pierluigi Rolando referred – not without self-satisfaction – when, back from climbing, he revealed that he loved the horizontal white line placed knee-high…
The first is related to December 18th of that year, when Paolo Bertolucci and Adriano Panatta took over the Davis Cup in Santiago, Chile, in a final…
Silvana, how did your FILA adventure begin? «I was very young, I literally did my time. I started in 1969, when the Maglificio Biellese factory was only…
During the mid-Seventies the rise of FILA SPORT grew at an exponential rate. The athletes sponsored by the brand kept on winning at the most important tournaments,…
But here I am, I’m here, I am matter shaping itself in an artist’s hands. I’m observing him at work, not everyone has the privilege to get…
In 1974 WHITE ROCK, the first sportswear line entirely devoted to mountain lovers, was launched with an international promotional campaign, through which FILA aimed to challenge tradition…
Movies about English working class’ anger are many and valuable: just think of Master Ken Loach’s entire filmography. Not mention the verve of Full Monty by Peter…
During the Seventies designer Pierluigi Rolando didn’t only reimagine tennis players’ looks, but also another great revolution by FILA: sponsorships. It was the beginning of an era…
Can I turn on the fan? It’s so hot, in here As we video call Ray Giubilo, he istantly engages us with charming openness. Born in Adelaide,…
