Our new creative contest celebrates FILA SPORT’s 50th anniversary with a call for short films: today we retrace the history of an independent, established artistic genre.

10 March 2023

The Treccani encyclopedia adopts a concise, little evoking definition: ‘a short clip, commonly with a duration of less than 15 minutes, made of different genres (documentary, musical, advertising)’. To describe the terms ‘short film’, actually, we prefer the words of lamented French director Jean-Luc Godard, who coined the ‘anti-cinema’ expression, referring to an external entity that almost forces filmmakers to test themselves to prove their skills.

Early films were short, for merely technical reasons: as a confirmation of it, take a look to works by the Lumière brothers, Georges Méliès, and D.W. Griffith. Short duration was also perfect to experiment, for example with documentaries: in 1922 American director Robert J. Flaherty is the author of Nanook of the North, an extraordinarily forward-looking movie that combined reportage with narrative elements, becoming the first docudrama film in history.

Animated films have often been short too. The rise, in the 20th century, of majors such as Walt Disney Productions and Warner Bros. Entertainment endorsed the fame of popular cartoons, that with the advent of televisions made a lot of characters iconic to a worldwide audience. Movie lovers know this very well, if we think – for example – about Steven Spielberg’s DreamWorks Animation, able to catch our attention in cinemas or with DVDs.

Through the years the artistic value of short films has been recognized by Hollywood too. Abla con ella (Talk to Her), 2002, by Pedro Almodóvar (Academy Award for best original screenplay in 2003) introduces a female character with a seducing black and white clip, with Paz Vega honoring the work of Luis Buñuel. In 2008 Wes Anderson’s The Darjeeling Limited was projected with the opening of a 13-minutes short clip, Hotel Chevalier, to introduce one of the characters and enjoy the brilliant appearance of Academy Award winner Natalie Portman.

This year, the term ‘short film’ stands for FILA! 50 TOGETHER, the Foundation’s new creative contest dedicated to FILA SPORT’s 50th anniversary and to the brand’s innovative value, will be about videos with a maximum duration of 15 minutes. An inclusive call to action, with no age limits, that will award three films (the categories are narrative clips, animation, videoart) and also three honorable mentions for schools (involving subjects from primary, secondary and high schools).

More info soon!

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Born in Biella in the foothills of the ltalian Alps, WONNIE is a ski-loving white bear. Because he is from the snow­covered Alps, he is vulnerable to hot weather, and despite his size he has timid personality so he is always blushing. WONNIE is a gentle bear with heart of gold who easily find faults with himself even with small things but never blames others.

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