In the human being’s everyday life, brushing marks the beginning of the day: by shaping one’s hair, most of us get ready for a morning routine indeed.…
As a columnist for Rolling Stone, GQ and La Repubblica, Guido Andruetto has interviewed celebrities such as Johnny Rotten and Yoko Ono. We can’t feel surprised if…
In 1974 WHITE ROCK, the first sportswear line entirely devoted to mountain lovers, was launched with an international promotional campaign, through which FILA aimed to challenge tradition…
Thus Pierluigi Rolando started working on the winter line, with his own, special technical skills. The very first step for him was to develop a warm, soft,…
Reinhold Messner has never considered mountains as simple peaks, but as vital organisms that deserve care and respect. He has always tried to penetrate rather than climb…
When we launched our Achieve the Archive contest last spring of course we aimed to enrich our archive, but most of all we wanted to create an…
Born in Joesjö in 1956, Stenmark debuted in World Cup in 1973, when he’s just 17 years old. Since then, his career has been triumphant: with 46…
Twin brothers, the Mahres were born in Yakima, Washington State, on May 10th, 1957: Phil is four minutes younger, as he says in every interview. They were…
Maybe it was right this intimate fact to inspire Doctor Enrico Frachey’s passion for mountains: in 1976 FILA launched a new line specifically dedicated to it, White…
