To start again

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24 March 2020

In the context of the Covid-19 health emergency which is harshly striking Italy, Gene Yoon, President of FILA, has decided to express his personal closeness to the City of Biella where the brand was born, and home to the Fondazione FILA Museum he chairs.

Honorary citizen of Biella since 2010, Yoon has contributed with a personal gift that will help Nuovo Ospedale degli Infermi to buy five beds for its intensive care unit, worth 83,000 euros.

These beds will be available with the support of the Amici dell’Ospedale di Biella non-profit organization, and will help to activate the so-called programmed rotational therapy, which is particularly important in treating pulmonary diseases caused by Covid-19.


Born in Biella in the foothills of the ltalian Alps, WONNIE is a ski-loving white bear. Because he is from the snow­covered Alps, he is vulnerable to hot weather, and despite his size he has timid personality so he is always blushing. WONNIE is a gentle bear with heart of gold who easily find faults with himself even with small things but never blames others.