The end of the Seventies marked the conclusion of the first important moment in FILA SPORT history, but Pierluigi Rolando couldn’t enjoy it in the best way.…
The Seventies have represented a lucky moment for the evolution of society. In the sporty realm, for example, Italy has witnessed crucial changes, endorsed by FILA also:…
In 1877 – few years after the launch of WHITE LINE – Pierluigi Rolando was still honored for how he renewed tennis style. In his memoir the…
Talking about Italian hiker, Pierluigi Rolando referred – not without self-satisfaction – when, back from climbing, he revealed that he loved the horizontal white line placed knee-high…
The first is related to December 18th of that year, when Paolo Bertolucci and Adriano Panatta took over the Davis Cup in Santiago, Chile, in a final…
During the mid-Seventies the rise of FILA SPORT grew at an exponential rate. The athletes sponsored by the brand kept on winning at the most important tournaments,…
In 1975, also thanks to FILA’s growing success, America appeared as an adventure to face without fear, especially if we consider the appreciation for the Brand overseas.…
But here I am, I’m here, I am matter shaping itself in an artist’s hands. I’m observing him at work, not everyone has the privilege to get…
In 1974 WHITE ROCK, the first sportswear line entirely devoted to mountain lovers, was launched with an international promotional campaign, through which FILA aimed to challenge tradition…
Thus Pierluigi Rolando started working on the winter line, with his own, special technical skills. The very first step for him was to develop a warm, soft,…
